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IN THIS ISSUE
Newsletter Sponsors
A Note from the Editor
Breaking News
Today's Recruiting News Headlines
Featured Recruiting Jobs
Weekly
Article:
Drive Your
Employment Brand through Public Relations
Employment and
Economy Stats
Special Trials and Discounts
Employment Studies and Trends
Layoffs and Downsizing
Report
New Jobs Report
Recruiting Essential Bookmarks
Upcoming Conferences
Site Of The Week:
DCJobSource.com
Final Note - On The Lighter Side
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Newsletter Sponsors
1.
Which is the best of
the “Big 3” job boards?
RecruitingSurvey.com wants to know about your
opinions and experiences of recruiting online. Take our
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Want to see the results?
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2.
Knowledge is Power.
Get your free
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A Note From The Editor
Free Report - How Marketing Can Leverage the Value
of Recruiting and How Recruiting Can Leverage the Value
of Marketing
Download >>
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Breaking News
The annual Dice salary
survey of more than 23,000 technology professionals is
complete and national publications like CNET, The
Associated Press, Information Week, Computerworld and
Business Week Online are carrying the news.
Dice’s salary survey is required reading for any
professional sourcing technology candidates in 2005. In
case you haven’t seen it, you can get your complimentary
copy by clicking on
http://marketing.dice.com/SQLid.asp?id=394.
Stay on top of key trends with technology salaries:
* By industry
* By metro area
* By skills and titles
* By gender, age and experience
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Today's Recruiting News Headlines
View more HR/employment
news
headlines or our Recruiting
Newswire.
Please send us your press releases. Click
here for submission instructions.
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Featured Recruiting
Jobs
This section highlights
several recruiting related positions recently posted on
Recruiting Jobs. To view all jobs or to register
for a career agent
click here.
Looking to hire
recruiting professionals? Post a 60 day job
posting ad on RecruitingJobs.com for $225 and be
featured in The Recruiting News.
Register
to post >>
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Weekly Article
Drive Your Employment Brand through Public Relations
By
Christine Johnson, Director, Global Client Management
Shaker Advertising
Invest in your talent community.
Each year companies spend millions of marketing dollars
on customers and financial communities to influence
points of view that drive investment, sales, and
profitability. Now these same companies are beginning to
recognize they may have overlooked one of the most
important enablers of business profitability: the talent
community.
Employer Brand: what is it, and why is it important?
 An
employer brand lives from the inside out - aligning your
organization's culture, aspirations, values, and brand
promise. Ideally, your company's compelling story
should
already exist, and that story should be promoted
internally and communicated externally. If your company
does not have a strong employment value proposition, you
should foster an environment for one to flourish. Like
any brand, your employer brand is about perception. It
involves basic product-marketing strategies; however, in
this case, your product is people - the employment
experience - and employees and candidates are your
customers. A strong employment brand can guide the total
employment experience as it unfolds within your company.
Why is that important? Because your employer brand - and
your ability to deliver your brand promise - optimize
recruitment ease and investment as it fosters employee
productivity, engagement, loyalty, and retention. That's
why employer branding is showing up as a line item in
marketing and HR budgets. Savvy companies are composing
dynamic strategies of innovative elements - such as a
lesser-known, but highly innovative employment brand
driver: PR for HR.
PR for HR can kick your employer brand into high
gear.
Most of us know the value of public relations for image
building, damage control, and other traditional
purposes. But there is a new PR niche to embrace: PR for
HR!
This innovative process of linking PR strategies to
employment goals is a powerful component of any
thoughtful employment branding initiative. Think of PR
for HR as the air traffic control tower, and employment
advertising as the DC-10. Public relations controls
delivery of your employment brand message, carefully
navigating a landing onto the laps of your defined
target audience. Advertising, on its heels, becomes the
vehicle for delivering consistent "flights" of the
employment brand message, which has been systematically
defined and established within the marketplace through
effective PR.
The greatest strength of PR is the credibility it
affords. Why? Because PR plans include print and
broadcast coverage, with editorial content that your
company controls. The strategy is to position your
employment brand message within appropriate media from a
third-party perspective. It is this third-party
credibility that generates a strong, viable
believability factor for your message. This strategy is
preferred over transparent "advertorials," where it is
obvious that the company has paid for the privilege to
talk about itself - or even within advertising alone.
When combined, however, PR and advertising create an
influential force that can power your employment brand
message to large numbers of people with lightning speed.
PR for HR can:
- Raise your company's national profile, making
local employment brand appeal even stronger
- Position your organization as a thought leader and
expert in its industry
- Provide highly credible third-party endorsements
- Enhance your organization's reputation
- A carefully planned PR for HR program is
multifaceted - composed of purposeful article
positioning, high-profile speaking engagements,
industry and association panel facilitation,
co-branded industry survey development, and more. The
effects are far reaching. Let's examine one component
- article positioning - to see how PR for HR realizes
value through "re-purposing":
- Provides material for recruiting
- Drives perception of the organization as
"champion" within career categories
- Drives perception of your organization as an
attractive place for career growth
- Increases candidate flow and quality
- Reduces recruiting cycle times and expenses
- Energizes internal staff so they feel connected
with "a winner"
- Networks the organization with important industry
influencers
- Provides strategic content for your employment Web
site and employee Intranet site
The Business Case
With investments toward influencing the talent community
fast becoming the new business imperative, industry
thought leaders already have jumped the curve with
employer branding strategies that include PR for HR. And
for good reason, given the challenges that lie ahead for
HR.
Technology and the Internet have allowed firms large and
small to deliver similar products, leveling the playing
field and clouding company differentiation. The need to
hire and maintain a sustainable talent community will
again be upon us - right on the heels of major layoffs,
cutbacks, and compensation decreases. Companies have
reached the end of the line for short-term, quick-fix
tactics - such as greater productivity from fewer
workers - to increase profitability. And an aging
population will contribute to a labor shortage within a
decade.
Organizations must rely on their best talent to succeed
in the new economy. Many employees, however, now feel
unappreciated and overworked. Others are laid off or
skeptical. Employed workers are emerging as weary
survivors of a tough recession. It has been
conservatively estimated that at least 40 percent of all
employees plan on leaving their jobs once the economy
and labor-market confidence improve. Employers must
conquer a demand for talent that will be exacerbated by
this domino effect - from job switchers and
quality-of-life demands, to job growth to a baby-boomer
exodus.
Once again, employees are asking "What's in it for me?".
Employers must be able to respond - and with conviction.
PR for HR, as part of an overall employer branding
strategy, is a powerful way to do just that.
About Author
Reprinted from
http://www.shaker.com/in/deb.html.
For more
information on how you can implement an employer brand
strategy and explore the benefits of PR for HR, email
chris.johnson@shaker.com.
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Employment and Economy Stats
|
Current Stats
Unemployment Rate:
5.2% in Jan 2005
Payroll Employment:
+146,000(p) in Jan 2005
Average Hourly Earnings:
+$0.03(p) in Jan 2005
CPI:
+0.1% in Jan 2005
ECI:
+0.7% in 4th Qtr of 2004
Productivity:
+0.8% in 4th Qtr of 2004
Source:
BLS.gov
(p) = projected |
Trends Unemployment Rate
5.2% in Jan 2005
5.4% Dec 2004
5.4% Nov 2004
5.5% Oct 2004
5.4% Sept 2004
5.4% Aug 2004
Employment Cost Index
+0.7% in 4th Qtr of 2004
+0.9% in 3rd Qtr of 2004
+.9% 2nd Qtr of 2004
+1.1% 1st Qtr of 2004
Change in Payroll Employment
+146,000(p) in Jan 2005
+157,000 in Dec 2004
+112,000 in Nov 2004
+337,000 in Oct 2004
+96,000 in Sept 2004
+144,000 Aug 2004
Source:
BLS.gov |
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Special Trials And Discounts
Below is a partial list of trials and discounts that companies
have extended to our readers.
Click here for full list. If your company is interested in
offering a promotion/discount, please contact
us.
1.
elance.com
- Post projects and contractor positions free.
Looking for a freelancer
or contractor. Post your project free! Everything from
business services, web design, programming and more!
Click for
more info on elance.com.
2.
Recommended Leading
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NicheBoards.com
- Gateway to 3 Million Quality Targeted Candidates
Call Center :
CallCenterJobs.com
Finance / Accounting :
jobsinthemoney.com
Health / Science :
Jobscience.com
Hispanic / Bilingual :
LatPro.com
Human Resources :
Jobs4HR.com
IT Professionals :
Computerwork.com
Logistics / Transportation :
JobsInLogistics.com
Military Transitioning :
DestinyGroup.com
Retail Management / Hourly :
AllRetailJobs.com
Telecom / Wireless:
TelecomCareers.net
Insurance:
GreatInsuranceJobs.com
3. JedaSystems
- Free Demo!
Add
a powerful, full-functioned recruiting application as
the employment or careers section of your corporate
website. At $99 per month, WebLoom Recruiter is a cost
effective solution for small and mid sized
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Click
for more info and a free demo!
4.
Knowledge is Power.
Get your free
Guidebook to Online Recruiting
from Yahoo! HotJobs and learn how to:
-Target qualified candidates
-Maximize your recruiting dollars
-Evaluate online vs. newspaper job advertising
-Write effective online job descriptions
Click here
to get your free Guidebook today!
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Employment Studies
and Trends
Recruiters’ Confidence On Solid Ground
ExecuNet’s Recruiters Confidence Index, which climbed
to a new high last month, leveled in February. The
monthly survey of executive recruiters conducted by
ExecuNet, the executive job search and recruiting
network, reveals search firms expect more jobs to become
available in the months ahead.
According to the survey of 101 executive recruiters, 75%
are confident or very confident the executive employment
market will improve during the next six months - nearly
unchanged from a twenty-one month high of 76% in
January. During the next six months, the executive
search industry is expecting a 16% increase in the
number of assignments received from corporate clients.
View Report >>
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Layoffs and Downsizing
Report
The layoff and downsizing report can be a great leads source for
candidates.
More information on how to use this section >>.
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New Jobs Report
Job growth and hiring news.
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Recruiting Essential
Bookmarks
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Upcoming Seminars &
Conferences
March 17-18 -
Talent Management Strategies Conference
March 21-24 - Staffing
Industry Executive Forum
March 29-31 -
ERExpo West
March 31-Apr 1 - AESC Annual US
Conference
Apr 18-19 -
Staff
Digest Rendezvous
Complete calendar for upcoming
conferences and
seminars.
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Site of the Week
Employers in Washington Area
Can Post Jobs Free at DCJobSource.com
Human resource managers looking to find new workers in
the nation's capital can post their job openings
absolutely free of charge at the Washington DC Job
Source (http://dcjobsource.com).
This Internet site is offering a free service for
companies in Washington, DC, Virginia and Maryland who
need to hire and recruit employees. It's a great service
for small businesses, mid-size companies, government
agencies and non-profits in the region who don't have
large budgets to spend on recruiting workers. Posting
jobs is as simple as 1-2-3. Employers can post jobs
nationwide and even outside the DC metro area.
All employers have to do is visit
www.DCJobSource.com.
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Final Note - On The
Lighter Side
Top Ten Movie Characters
Workers Say Remind Them of Their Bosses Revealed in New
CareerBuilder.com Survey
10. Gordon Gekko in "Wall
Street"
9. Cruella De Vil in "101 Dalmatians"
8. Dr. Evil in "Austin Powers: International Man of
Mystery"
7. Bernie Lomax in "Weekend at Bernie's"
6. Katherine Parker in "Working Girl"
5. Franklin Hart in "9 to 5"
4. Coach Norman Dale in "Hoosiers"
3. Bill Lumbergh in "Office Space"
2. Obi-Wan Kenobi in "Star Wars"
1. Andrew Shepard in "American President"
Full Story >>
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